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Why Video Works
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Have you ever wanted to read a book but decided to either wait for the movie to come out or get the book on tape / cd? Why do we do that? Simple, we are running out of time to read. We are a visual society and more so now than ever before.
 
Video is more effective at building brand awareness. With video, you believe more because you can see and hear. Studies have shown that people remember 50% more from watching a video.
 
Video is also the fastest way to deliver information and it also provides proof that something exists or works. In today's market, attention is measured in seconds, any eye catching video makes all the difference to get you noticed.
 
Video online is becoming the main focus for many companies. By 2009 online video advertising spending will reach 1.5 billion dollars. A video on your website can save you thousands in mailing and duplication services, not to mention the time and money spent on packaging. Thousands of potential customers can see your video on the web anytime they want without a dime spent!
 
 
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The Future
of Video
is the internet. YouTube and many other video sharing websites are drawing the majority of internet traffic. The networks are now broadcasting their shows on the internet.
 
Right now the internet is fast becoming the new TV. By 2011 most internet users will be watching video on the net. Static websites will be a thing of the past very soon. Motion and moving pictures tell a story so much better than reading a TV screen. 
 
So, why use video? If you need one more reason, almost every executive has some form of electronic planner with a video screen. New models of phones have video and internet.
The paper brochure is not going to tip the balance in todays market. Portable video and video on the internet is where everything is going and Boomerang Studios can help take you there.
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